If you run an online store on Shopify, you already know how important it is to get more people to visit your site. But here’s the truth: just having a great-looking store isn’t enough. If your Shopify store doesn’t show up on Google, you’re missing out on tons of potential sales. That’s where Shopify SEO comes in.
In this blog, we’ll walk you through simple but powerful ways to improve your Shopify SEO so you can rank higher on Google, attract more visitors, and boost your sales.
What is Shopify SEO and Why Does It Matter?
Shopify SEO means optimising your Shopify store so that search engines like Google can easily find, read, and rank your website. When someone types in a search like “best handmade candles,” you want your Shopify store to show up on the first page of results.
Why? Because most people click on the top few search results. If your store isn’t ranking high, customers won’t find you, and no visitors means no sales.
Step-by-Step Guide to Improve Shopify SEO
1. Start with Keyword Research
Keywords are the words and phrases people type into Google. If you sell phone cases, your customers might search for “durable phone cases” or “custom iPhone covers.” These are the keywords you want to rank for.
How to do it:
Use free tools like Google Keyword Planner or Ubersuggest.
Find keywords that have good search volume but low competition.
Add those keywords naturally into your product titles, descriptions, and blog posts.
2. Optimise Your Product Titles and Descriptions
Your product titles and descriptions should include your target keywords. But don’t just stuff them in—write for people first, search engines second.
Tips:
Use clear, descriptive titles like “Eco-Friendly Reusable Water Bottle – 750ml.”
Write unique product descriptions for each item. Avoid copy-pasting from other sites.
Add long-tail keywords where it makes sense.
3. Improve Your Page Titles and Meta Descriptions
Page titles and meta descriptions are what users see on Google search results. A strong, keyword-rich title and a catchy description can increase your click-through rate.
Example:
Title: “Stylish Handmade Earrings – Free Shipping | YourStore”
Meta Description: “Discover our range of handmade earrings crafted with love. Shop now and get free shipping on all orders!”
Shopify lets you edit these in the “Search engine listing preview” section under each product or page.
4. Use Clean and SEO-friendly URLS
Make sure your page URLS are clean and easy to read.
Bad URL: www.yourstore.com/products/product?id=12345
Good URL: www.yourstore.com/products/handmade-scented-candle
Remove unnecessary words or numbers and keep it keyword-focused.
5. Optimise Images with Alt Text
Google can’t “see” images—it reads the alt text you add to them.
How to do it:
Add clear alt text to each image, describing what’s in the photo.
Example: “Red leather wallet with gold zipper”
Keep it short and include keywords naturally.
This helps your images appear in Google Image search and improves accessibility too.
6. Create High-Quality Content Through Blogging
Google loves fresh content. Starting a blog on your Shopify store is a great way to drive traffic.
Blog ideas:
“Top 10 Summer Accessories for 2025”
“How to Choose the Right Yoga Mat”
“Why Handmade Products Make the Best Gifts”
Write helpful, keyword-rich blog posts and link them to your product pages when relevant.
7. Speed Up Your Shopify Store
Website speed is a big ranking factor. A slow site can hurt your SEO and turn away customers.
Tips to improve speed:
Compress large images before uploading them.
Avoid unnecessary apps that slow down your site.
Use a lightweight theme and keep your code clean.
You can check your site’s speed using Google PageSpeed Insights or GTmetrix.
8. Make Your Site Mobile-Friendly
More than half of online shopping is done on mobile phones. Google also uses mobile-first indexing, which means it looks at the mobile version of your site for ranking.
Luckily, most Shopify themes are already mobile-friendly. Still, you should:
Test your site on different devices.
Make sure buttons are easy to tap.
Ensure text is readable without zooming.
9. Build Backlinks to Your Store
Backlinks are links from other websites to yours. They show Google that your store is trustworthy and valuable.
How to get backlinks:
Write guest posts for related blogs.
Reach out to influencers or review sites.
Get listed in online directories.
Even a few high-quality backlinks can boost your rankings.
10. Use Structured Data (Schema Markup)
Structured data helps search engines understand your content better. It can also add rich snippets (like reviews or prices) to your search result listing.
You can use apps from the Shopify App Store to add structured data without touching code. Or, if you’re comfortable with coding, add JSON-LD markup manually.
Bonus Tips to Boost Shopify SEO
Fix broken links: Use a tool like Broken Link Checker to clean up your site.
Create an SEO-friendly navigation structure: Keep your menus clean and logical.
Submit your sitemap to Google Search Console: This helps Google crawl your site faster.
Encourage customer reviews: Reviews add fresh content and build trust.
Ending Note
Improving your Shopify SEO isn’t something you do once—it’s an ongoing process. But with consistent effort and the right strategy, you can increase your Google rankings, bring more traffic to your store, and grow your sales.
If you’re serious about taking your Shopify SEO to the next level, consider working with experts who know the platform inside and out. Shopify Developer specialises in helping Shopify store owners like you get better visibility, faster sites, and higher rankings. Whether you need technical SEO fixes or a full SEO strategy, a Shopify Developer can help you reach your goals.
Start optimising your Shopify store today, and watch your business grow.
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